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Selling blue elephants [electronic resource] : how to make great products that people want before they even know they want them / Howard R. Moskowitz, Alex Gofman.
Series: Safari Books Online2007ISBN:- 9780136136682
- 0136136680
eBooks
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Includes index.
Electronic reproduction. Boston, Mass. : Safari Books Online 2007. Mode of access: World Wide Web. Available to subscribing institutions. s2007 maun s