Service leadership [electronic resource] : the quest for competitive advantage / Svafa Gr�onfeldt, Judith Strother.
Publication details: Thousand Oaks, Calif. ; London : SAGE, c2006.Description: 1 online resource (xiii, 319 p.) : illISBN:- 9781452231068 (ebook) :
- 658.812 23
- HF5415.5 .G756 2006

Providing a solid focus on strategy throughout, this work introduces and operationalizes a new concept - service leadership. The authors provide discussions of methods associated with the identification and tracking of customer needs in a strategic and design process context.
Specialized.
Description based on print version record.
Includes bibliographical references and index.