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Moderating focus groups [electronic resource] : a practical guide for group facilitation / Thomas L. Greenbaum.

By: Contributor(s): Publication details: London : SAGE, 2000.Description: 1 online resource (xii, 249 p.) : illISBN:
  • 9781483328522 (ebook) :
Subject(s): Genre/Form: Additional physical formats: Print version :: No titleDDC classification:
  • 001.433 23
LOC classification:
  • H61.28 .G73 2000
Online resources: Summary: Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing.
Item type: eBooks
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Includes index.

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing.

Specialized.

Description based on print version record.

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