Moderating focus groups [electronic resource] : a practical guide for group facilitation / Thomas L. Greenbaum.
Publication details: London : SAGE, 2000.Description: 1 online resource (xii, 249 p.) : illISBN:- 9781483328522 (ebook) :
- 001.433 23
- H61.28 .G73 2000

Includes index.
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing.
Specialized.
Description based on print version record.