The complete idiot's guide to memes [electronic resource] / by John Gunders and Damon Brown.
c2010Description: 1 online resource (xix, 316 p.)Other title:- Complete idiot's guide
- Memes
eBooks
Description based on print version record.
What is a meme? -- Learning about memes -- The science of memetics -- Pass it on : how memes spread -- Word-of-mouth memes -- Memes and the Internet -- Marketing memes -- Memes in action -- Popular culture -- Technological memes -- Philosophy : the memes we live by -- Sex as a meme -- Religion -- Politics -- Complex memes -- The mischievous, malicious memes -- The marching retromemes -- The layered memeplex -- The doomsday millennial memes -- The passive dormant memes -- The deadly toxic memes -- Defenses against memes -- Memes as infection -- Meme allergies -- Immuno-memes : the meme blockers -- The theories behind memes -- Classic theories -- New meme theories -- Alternative theories.
Includes bibliographical references (p. [275]-279) and index.
"A catchphrase you find yourself using in conversation. A pop song you can't get out of your head. A logo you recognize instantly. Why do some cultural ideas catch fire while others flicker out? Welcome to the study of memes! ..."--P. [4] of cover.