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White hat SEO : it F@(dollar)#ing works / Rand Fishkin -- Schema.org : why you're behind if you're not using it / Craig Bradford -- Perfecting keyword targeting and on-page optimization / Rand Fishkin -- Duplicate content in a post-panda world / Peter Meyers -- Freshness factor : 10 illustrations on how fresh content can influence rankings / Cyrus Shepard -- All links are not created equal : 10 illustrations of search engines' valuation of links / Rand Fishkin -- The responsibilities of SEO have been upgraded / Rand Fishkin -- Beyond blog posts : a guide to innovative content types / Tom Critchlow -- Scaling white hat link building--scaling content / Will Critchlow -- 10 Super easy SEO copywriting tips for improved link building / Cyrus Shepard -- The rich get richer : true in SEO, social, and all organic marketing / Rand Fishkin -- Life after Google is now : 9 pieces of advice on how a new site can succeed without search / Stephen Croome -- Tracking the KPIs of social media / Rand Fishkin -- Everyone should hire "social media experts" / Rand Fishkin -- A peek under the hood : how we manage the moz community / Jennifer Sable Lopez -- Throw away your form letters (or 5 principles to better outreach link building) / Michael King -- A link builder's Gmail productivity setup (with outreach emails from 4 industry link builders) / John Doherty -- Putting guest post outreach theories to the test (with some real-world data) / James Agate -- An illustrated guide to the science of influence and persuasion / Rand Fishkin -- The 12-step landing page rehab program / Oli Gardner -- Lessons learned from 21 case studies in conversion rate optimization / Paras Chopra -- An illustrated guide to web experiments / Thomas H(ostrok)genhaven -- 11 Google analytics tricks to use for the website / Eugen Oprea -- Eye-tracking google SERPs-5 tales of Pizza / Peter Meyers -- Calculating and improving your twitter click-through rate / Rand Fishkin -- Launching a new webiste : 18 steps to successful metrics and marketing / Rand Fishkin.