Market research handbook [electronic resource].

Contributor(s):

Publication details: Chichester, West Sussex, England ; Hoboken, N.J.. : John Wiley & Sons, c2007.Edition: 5th ed. / edited by Mario van Hamersveld, Cees de BontDescription: xxvi, 627 p. : illISBN:

Uniform titles:

Subject(s):

Genre/Form:

DDC classification:

LOC classification:

Online resources:

Item type:

eBooks

Average rating: 0.0 (0 votes)

No physical items for this record

Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998.

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.