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Yes we did [electronic resource] : an inside look at how social media built the Obama brand / Rahaf Harfoush.

By: Contributor(s): Series: Voices that matterc2009Description: 1 online resource (xiv, 199 p.) : illISBN:
  • 9780321648716
  • 0321648714
Subject(s): Genre/Form: Additional physical formats: Yes we didOnline resources:
Contents:
Part one. The underdog: the rise of a movement. Introducing the junior senator -- Up against the Clintons -- The road to Denver -- Understanding the past -- Personal experience: Welcome to Obama land -- Part two. The candidate: creating a compelling vision. Personalp experience: The race is on -- The birth of a global brand -- My.barackobama.com -- Neighbor to neighbor -- Email -- Text messaging & mobile -- The blog -- Social networks -- Video -- Analytics and online ads -- Part three. The president: a new beginning -- Personal experience: Election day -- The new face of government.
Item type: eBooks
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Description based on print version record.

Part one. The underdog: the rise of a movement. Introducing the junior senator -- Up against the Clintons -- The road to Denver -- Understanding the past -- Personal experience: Welcome to Obama land -- Part two. The candidate: creating a compelling vision. Personalp experience: The race is on -- The birth of a global brand -- My.barackobama.com -- Neighbor to neighbor -- Email -- Text messaging & mobile -- The blog -- Social networks -- Video -- Analytics and online ads -- Part three. The president: a new beginning -- Personal experience: Election day -- The new face of government.

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