Media choice [electronic resource] : a theoretical and empirical overview / edited by Tilo Hartmann.

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Publication details: New York : Routledge, 2009.Description: xiv, 306 p. : illISBN:

9780203938652

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Genre/Form:

Electronic books.

Additional physical formats: No titleOnline resources:

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Also available in print edition.

Contents:

1. A brief introduction to media choice / Tilo Hartmann -- 2. Social cognitive theories of media selection / Robert LaRose -- 3. Action theory, theory of planned behavior and media choice / Tilo Hartmann -- 4. Uses and gratifications as media choice / Marina Krcmar and Yuliya Strizhakova -- 5. Money does matter / Helmut Scherer and Teresa K. Naab -- 6. The effect of subjective quality assessments on media selection / Jens Wolling -- 7. Fast and frugal media choices / Julian N. Marewski, Mirta Galesic, and Gerd Gigerenzer -- 8. Cognitive dissonance theory : a roller coaster career : how communication research adapted the theory of cognitive dissonance / Wolfgang Donsbach -- 9. Informational utility as determinant of media choices / Matthias R. Hastall -- 10. Affect as a predictor of entertainment choice : the utility of looking beyond pleasure / Mary Beth Oliver -- 11. Media choice as avoidance behavior : avoidance motivations during television use / Andreas Fahr and Tabea Böcking -- 12. Media choice on a micro level : on-line selective strategies in watching television / Helena Bilandzic -- 13. The role of structure in media choice / James G. Webster -- 14. Media choice despite multitasking? / Cees M. Koolstra, Ute Ritterfeld, and Peter Vorderer -- 15. Media synchronicity and media choice : choosing media for performance / Alan R. Dennis, Robert M. Fuller, and Joseph S. Valacich -- 16. Media adoption and diffusion / Thilo von Pape.

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eBooks

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Includes bibliographical references and index.

Also available in print edition.

Mode of access: World Wide Web.

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