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The rhetoric of soft power [electronic resource] : public diplomacy in global contexts / Craig Hayden.

By: Contributor(s): Series: Lexington studies in political communication2012Description: vii, 300 pISBN:
  • 9780739142585 (cloth : alk. paper)
  • 9780739142592 (pbk.)
  • 9780739142608 (e-book)
Subject(s): Genre/Form: DDC classification:
  • 327.2 23
LOC classification:
  • JZ1305 .H39 2012eb
Online resources:
Contents:
Introduction -- Evaluating soft power: toward a comparative framework -- Japan: culture, pop culture, and the national brand -- Venezuela: Telesur and the artillery of ideas -- China: cultivating a global soft power -- United States of America: public diplomacy 2.0 and 21st century statecraft -- Conclusion.
Item type: eBooks
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Includes bibliographical references and index.

Introduction -- Evaluating soft power: toward a comparative framework -- Japan: culture, pop culture, and the national brand -- Venezuela: Telesur and the artillery of ideas -- China: cultivating a global soft power -- United States of America: public diplomacy 2.0 and 21st century statecraft -- Conclusion.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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