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Buzz [electronic resource] : how to create it and win with it / Edward I. Koch and Christy Heady.

By: Contributor(s): Series: Safari Books Online2007ISBN:
  • 9780814474624
  • 0814474624
Subject(s): Genre/Form: Online resources:
Contents:
Honesty comes first -- Finding your niche -- The power of my pen -- Crafting your vision -- How to engage the media -- Attracting loyal followers -- Why your gut rules every time -- Picking your fights, enforcing your rights -- Turning mistakes into opportunities -- Staying organized -- How to withstand public scrutiny -- Being open to change.
Item type: eBooks
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Includes index.

Honesty comes first -- Finding your niche -- The power of my pen -- Crafting your vision -- How to engage the media -- Attracting loyal followers -- Why your gut rules every time -- Picking your fights, enforcing your rights -- Turning mistakes into opportunities -- Staying organized -- How to withstand public scrutiny -- Being open to change.

Electronic reproduction. Boston, Mass. : Safari Books Online 2007 Mode of access: World Wide Web. Available to subscribing institutions. s2007 maun s

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