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Brand management [electronic resource] : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

By: Contributor(s): Publication details: Abingdon, Oxon ; New York : Routledge, 2008.Description: xviii, 267 p. : illISBN:
  • 9780203996171
Subject(s): Genre/Form: Additional physical formats: No title; No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
pt. I. Setting the scene -- pt. II. Seven brand approaches -- pt. III. Taxonomy.
Item type: eBooks
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pt. I. Setting the scene -- pt. II. Seven brand approaches -- pt. III. Taxonomy.

Also available in print edition.

Mode of access: World Wide Web.

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