Driving Demand [electronic resource] : Transforming B2B Marketing to Meet the Needs of the Modern Buyer / by Carlos Hidalgo.

By:

Hidalgo, Carlos [author.]

Contributor(s):

SpringerLink (Online service)

Publisher: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2015Description: XVI, 204 p. online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781137526809

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Printed edition:: No titleDDC classification:

658 23

LOC classification:

HD28-HD70

Online resources:

Click here to access online

In: Springer eBooksSummary: Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

Item type:

eBooks

Average rating: 0.0 (0 votes)

Holdings ( 0 )
Title notes ( 1 )

No physical items for this record

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.