Talking business : making communication work / David Clutterbuck and Sheila Hirst ; researched by Stephanie Cage.
2002Description: 1 online resource (xxix, 210 pages) : illustrationsContent type:- text
- computer
- online resource
- 0585458065
- 9780585458069
- HF5549.5.C6 C577 2002eb

Includes bibliographical references and index.
Print version record.
Introduction; Business performance and communication excellence; The internal community of communication; The stakeholder revolution; Building communication capability through strategic vision and technology; Building communication capability through interpersonal competence; Communication during radical change 1: acquisitions and mergers; Communication during radical change 2: remaking the culture; Consolidating communication capability; Bibliography.
Internal communication is a growing field with the number of specialists increasing worldwide. In spite of this, and vast increases in spending on communication, research shows that organizations are finding it difficult to raise the number of employees who feel well informed. Now, more than ever, internal communication does not just concern communication managers. In today's lean organizations line managers are taking on more and more of the burden of employee communication and managers of remote offices have to be their own communication managers. 'Talking Business: making communication work' addresses the key issues in communication within organizations, supported by case studies taken from experience of working with global businesses. It provides a coherent theory of business communication and shows how a radical difference to communication practice and business performance can be made. The authors employ an interactive structure throughout with signposts to link related cases and chapters. Provides an explanation of the main themes in business communication Clarifies the complex networks of communication in organizations and how these can be used to best advantageIncludes case studies from global business and signposts to aid clarification and comprehension.
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