The Meaningful Brand [electronic resource] : How Strong Brands Make More Money / by Nigel Hollis.

By:

Hollis, Nigel [author.]

Contributor(s):

SpringerLink (Online service)

Publisher: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2013Description: XIII, 225 p. online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781137365590

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Printed edition:: No titleDDC classification:

613 23
614 23

LOC classification:

RA1-1270

Online resources:

Click here to access online

In: Springer eBooksSummary: Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.

Item type:

eBooks

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Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.