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Cultural strategy [electronic resource] : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.

By: Contributor(s): Publication details: Oxford : Oxford University Press, c2010.Description: xv, 387 p. : illISBN:
  • 9780199587407 (hbk.)
  • 019958740X (hbk.)
  • 9780191616334 (e-book)
Subject(s): Genre/Form: DDC classification:
  • 658.827 22
LOC classification:
  • HF5415.1255 .H65 2010eb
Online resources:
Contents:
pt. 1. Cultural innovation theory -- pt. 2. Applying the cultural strategy model -- pt. 3. Organizing for cultural innovation.
Item type: eBooks
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Includes bibliographical references and index.

pt. 1. Cultural innovation theory -- pt. 2. Applying the cultural strategy model -- pt. 3. Organizing for cultural innovation.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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