A general theory of competition [electronic resource] : resources, competences, productivity, economic growth / Shelby D. Hunt.
Series: Marketing for a new centuryPublication details: Thousand Oaks, [Calif.] ; London : SAGE, c2000.Description: 1 online resource (xv, 303 p.) : illISBN:- 9781452220321 (ebook) :
- 338.6048 23
- HB238 .H86 2000

The author draws on economics, management, marketing and sociology to articulate resource-advantage theory. He proceeds to illustrate how and why his theory may be used to explain and predict phenomena with great accuracy.
Specialized.
Description based on print version record.
Includes bibliographical references and index.