Vulcans, earthlings and marketing ROI [electronic resource] : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.

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Publication details: Waterloo, Ont. : Wilfrid Laurier University Press, c2008.Description: xvi, 155 p. : illISBN:

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eBooks

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Co-published by the Institute of Communication Agencies.

Includes bibliographical references (p. 135-137) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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