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Google advertising tools [electronic resource] / Harold Davis ; with David Iwanow.

By: Contributor(s): 2009Edition: 2nd edDescription: 1 online resource (xviii, 410 p.) : illISBN:
  • 9780596805432
  • 0596805438
Subject(s): Genre/Form: Additional physical formats: Google advertising toolsOnline resources:
Contents:
Part I. Making money with a website: Creating successful websites ; Creating effective marketing plans ; Driving traffic to a website ; Nuts and bolts of SEO ; Making money with affiliate programs ; Making money by hosting advertising ; Understanding the Google behemoth -- Part II. Cashing in with AdSense: Working with AdSense ; Making sense of AdSense -- Part III. Working with AdWords: Using AdWords ; Improving performance ; The zen of AdWords ; Advanced performance monitoring ; AdWords beyond CPC
Item type: eBooks
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Part I. Making money with a website: Creating successful websites ; Creating effective marketing plans ; Driving traffic to a website ; Nuts and bolts of SEO ; Making money with affiliate programs ; Making money by hosting advertising ; Understanding the Google behemoth -- Part II. Cashing in with AdSense: Working with AdSense ; Making sense of AdSense -- Part III. Working with AdWords: Using AdWords ; Improving performance ; The zen of AdWords ; Advanced performance monitoring ; AdWords beyond CPC

Description based on print version record.

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