Marketing communications industry [electronic resource] : entrepreneurial case studies / Gautam Raj Jain and Raunica Ahluwalia.

By:

Jain, Gautam Raj

Contributor(s):

Publication details: Los Angeles ; London : Response, 2008.Description: 1 online resource (xiii, 189 p.)ISBN:

9788132111948 (ebook) :

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Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.800954 23

LOC classification:

HF5813.I4 J35 2008

Online resources:

Click here to access online

Summary: Marketing Communication Industry is critical to the Indian economy, creating competitive advantages for sustenance of indigenous enterprises in the face of intense global competition and knowledge-based economy. This text focuses on the entrepreneurs who have started their ventures without the support of large corporations.

Item type:

eBooks

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Includes bibliographical references and index.

Marketing Communication Industry is critical to the Indian economy, creating competitive advantages for sustenance of indigenous enterprises in the face of intense global competition and knowledge-based economy. This text focuses on the entrepreneurs who have started their ventures without the support of large corporations.

Specialized.

Description based on print version record.