McDonaldisation, Masala McGospel, and om economics [electronic resource] : televangelism in contemporary India / Jonathan D. James.
Publication details: Delhi ; London : SAGE, 2010.Description: 1 online resource (xxvii, 232 p.) : illISBN:- 9788132112198 (ebook) :
- McDonaldization, Masala McGospel, and om economics
- 261.20954 23
- BV656.3 .J365 2010

Includes bibliographical references and index.
This text looks at religion in a transnational and global context and presents a systematic account of the methods undertaken by modern day missionaries to convert people. The author seeks to understand the outworking of the American phenomenon of televangelism in India.
Specialized.
Description based on print version record.