Innovation and strategy of online games [electronic resource] / Jong H. Wi.

By:

Jong, H. Wi

Contributor(s):

ebrary, Inc

Series: Series on technology management ; v. 14.Publication details: London : Imperial College Press ; Singapore ; Hackensack, NJ : Distributed by World Scientific, c2009.Edition: 1st edDescription: xx, 220 p. : illISBN:

9781848163560
1848163568

Subject(s):

Genre/Form:

Electronic books.

DDC classification:

338.4/77948 22

LOC classification:

HD9993.E452 J66 2009eb
GV1469.15eb

Online resources:

Click here to access online

Contents:

Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.

Item type:

eBooks

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Includes bibliographical references (p. 211-214) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.