Marketing the moon : the selling of the Apollo lunar program / David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan.

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Publisher: Cambridge, Massachusetts : The MIT Press, [2014]Description: xiii, 130 pages : illustrations (some color) ; 25 x 29 cmContent type:

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BOOKS

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Current library	Home library	Call number	Status	Barcode
Alfaisal University On Shelf	Alfaisal University On Shelf	TL789.8.U6 A58156 2014 (Browse shelf(Opens below))	Available	AU0000000009189

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Includes bibliographical references (pages 126-129).