Leading edge marketing research [electronic resource] : 21st-century tools and practices / editors, Robert Kaden, Gerald Linda, Melvin Prince.

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Publication details: Thousand Oaks, Calif. ; London : SAGE, 2012.Description: 1 online resource (xix, 483 p.) : illISBN:

9781452240558 (ebook) :

Subject(s):

Marketing research

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.83 23

LOC classification:

HF5415.2 .L383 2012

Online resources:

Click here to access online

Summary: Designed for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

Item type:

eBooks

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Includes bibliographical references and index.

Designed for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

Specialized.

Description based on print version record.