Flagship marketing [electronic resource] : concepts and places / edited by Tony Kent and Reva Brown.
Series: Routledge advances in management and business studies ; 39.Publication details: London : Routledge, 2009.Description: xv, 224 p. : illISBN:- 9780203887080
- Also available in print edition.
eBooks
Includes bibliographical references (p. [201]-219) and index.
Concepts of flagships -- A classification approach to flagship stores -- Emotion and identity in flagship luxury design -- Virtual flagships and sociable media -- The flagship store : the luxury fashion retailing perspective -- Flagship shopping centres -- "From dome to dome" : exploring cultural flagships and their contribution to achieving regeneration goals -- A cultural quarter flagship : the MuseumsQuartier, Vienna -- The department store : the metropolitan flagship in national networks of fashion and consumption -- Wynn Lass Vegas : a flagship destination resort -- High-end "factory outlets" : new showcases of German carmakers -- What is a flagship supermarket? : an analysis of supermarket flagships in a historical context -- Virtual flagships.
Also available in print edition.
Mode of access: World Wide Web.