Green Marketing: A Case Study of the Sub-Industry in Turkey [electronic resource] / by Ayca Can Kirgiz.

By:

Kirgiz, Ayca Can [author.]

Contributor(s):

SpringerLink (Online service)

Publisher: London : Palgrave Macmillan UK : Imprint: Palgrave Pivot, 2016Description: XVIII, 153 p. online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781137535894

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Printed edition:: No titleDDC classification:

658.8 23

LOC classification:

HF5410-5417.5

Online resources:

Click here to access online

In: Springer eBooksSummary: Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

Item type:

eBooks

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Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.