Trust the brand [electronic resource] : corporate reputation management in private banking / Verena A. Knipp.
Language: English, German Publication details: Hamburg [Germany] : Diplomica Verlag, 2009.Description: 138 p. : ill. (some col.), portISBN:- 9783836680585
- 9783836630580 (e-book)
- HD59.2 .K55 2009eb

Cover title.
Includes bibliographical references.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Main text in English, with some German.