Nonprofit marketing [electronic resource] : marketing management for charitable and nongovernmental organizations / Walter Wymer, Jr., Patricia Knowles, Roger Gomes.

By:

Wymer, Walter W

Contributor(s):

Publication details: London : SAGE, 2006.Description: 1 online resource (ix, 370 p.) : illISBN:

9781483329031 (ebook) :

Subject(s):

Nonprofit organizations -- Marketing

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.8 23

LOC classification:

HF5415 .N65 2006

Online resources:

Click here to access online

Summary: This textbook presents marketing concepts which are then supported with real-world examples. Key features include treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.

Item type:

eBooks

Average rating: 0.0 (0 votes)

Holdings ( 0 )
Title notes ( 4 )

No physical items for this record

Includes bibliographical references and index.

This textbook presents marketing concepts which are then supported with real-world examples. Key features include treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.

Specialized.

Description based on print version record.