New Rules: The Drivers of Future-Viable Banking -- From Classic Business Models to a Customer-Centred Banking Architecture -- Change: The Path to a Future-Viable Bank Architecture (With a Significant Contribution by Charlotte Götz) -- Guidelines for Future-Viable Business Models.

The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture’ enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.