Amazon cover image
Image from Amazon.com

Advanced theory and practice in sport marketing [electronic resource] / Eric C. Schwarz, Jason D. Hunter, and Alan LaFleur.

By: Contributor(s): Publication details: Abingdon, Oxon : Routledge, c2013.Edition: 2nd edDescription: xxii, 409 p. : illISBN:
  • 9780203123386
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
pt. 1. Sport marketing : the basics -- pt. 2. Understanding the sport consumer -- pt. 3. Sport marketing logistics -- pt. 4. Promotional aspects of sport marketing -- pt. 5. The evolution of sport marketing.
Item type: eBooks
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references (p. 383-400) and index.

pt. 1. Sport marketing : the basics -- pt. 2. Understanding the sport consumer -- pt. 3. Sport marketing logistics -- pt. 4. Promotional aspects of sport marketing -- pt. 5. The evolution of sport marketing.

Also available in print edition.

Mode of access: World Wide Web.

Copyright © 2020 Alfaisal University Library. All Rights Reserved.
Tel: +966 11 2158948 Fax: +966 11 2157910 Email: librarian@alfaisal.edu