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Fashion marketing [electronic resource] : influencing consumer choice and loyalty with fashion products / Caroline Le Bon.

By: Contributor(s): Series: Consumer behavior collection2015Edition: 1st edDescription: 1 online resource (1 v.) : illISBN:
  • 9781606499054
  • 160649905X
Other title:
  • Influencing consumer choice and loyalty with fashion products
Subject(s): Genre/Form: Online resources:
Contents:
Introduction -- Fashion as the empire of seduction -- Fashion as a world of influences -- Fashion and product variety -- Overseeing cost and price in fashion marketing -- Fashion as a means of communication -- Managing channels of distribution and enhancing fashion's impact -- Leveraging fashion equity, the absolute benefit -- Handling managers' challenges for successful fashion products.
Item type: eBooks
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Description based on online resource; title from title page (Safari, viewed Nov. 4, 2014).

Includes bibliographical references and index.

Introduction -- Fashion as the empire of seduction -- Fashion as a world of influences -- Fashion and product variety -- Overseeing cost and price in fashion marketing -- Fashion as a means of communication -- Managing channels of distribution and enhancing fashion's impact -- Leveraging fashion equity, the absolute benefit -- Handling managers' challenges for successful fashion products.

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