Includes index.

00. Introduction -- 01. Why there will be new drugs despite the ongoing "crisis" of drug development in Big Pharma -- 02. The need for medicines grows -- 03. Medicines are becoming better : some of the breakthrough medicines of the past decades -- 04. Which diseases do we want to treat? -- 05. Therapeutic areas : strategically important diseases of the future -- 06. Blockbuster proprietary drugs versus generic drugs -- 07. Why is pharma a special industry? -- 08. Diagnosing toward personalized medicine -- 09. Personalized medicine -- 10. How much can drugs cost? -- 11. Modeling drug discovery until 2025 -- 12. Drug development models between 2010 & 2025.

This book provides a timely and detailed look at the efforts of the pharmaceutical industry and how they relate, or should relate, to societal needs.

Print version record.

Includes bibliographical references and index.

Elsevier ScienceDirect All Books