Selling for entrepreneurs [electronic resource] / Kathryn Lennon.
c2009Description: 1 online resource (xi, 206 p.) : illSubject(s): Genre/Form: Additional physical formats: Print version:: Selling for entrepreneurs.Online resources:
Description based on print version record.
How and why people buy -- The psychology of selling -- What are you selling? -- Prospecting for opportunities -- Pitching your business -- Overcoming objections -- Managing your sales -- Closing techniques -- Indirect selling -- Aida -- Neuro linguistic programming and hypnotic sales -- The sales process.
Includes index.