A History of research on CSR in China - the obstacles for the implementation of CSR in emerging markets -- Chinese private enterprises implement CSR: why, what and how a case study on 'Whenzhou PPP Project on CSR' -- The opportunities and challenges of Sino-German CSR cooperation -- Social responsibility towards more balanced urban-rural development in China -- Chinese Firm CSR adoption for global competitiveness - an AMC perspective -- Application of controlling in enterprise restructuring based on CSR -- Firm growth constraints in China: A business environment study -- Economic forces against sustainability and corporate social responsibility - on intended overuse of natural resources -- The caring crocodile - Jack Ma's Philanthropy in China. .

This book offers an in-depth analysis of Corporate Social Responsibility, gathering contributions by authors from various countries, cultures and political systems. It provides readers with a better understanding of the concept and its implementation in China by pursuing an international approach. The respective contributions examine Corporate Social Responsibility in terms of its close ties to ecology, corporate sustainability and the future of specific industries. The book is the product of two international meetings, the "Ecological Education and Sustainable Development Forum" in Chengdu, China, and the "CSR & Business Sustainability Development Forum" in Shenzen, China.