Luxury China [electronic resource] : market opportunities and potential / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano.
Publication details: Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010.Description: xvii, 251 p. : ill., mapISBN:- 0470823410
- 9780470823415
- 9781118181607 (e-book)
- 658.800951 22
- HF5415.33.C6 C48 2010eb
eBooks
Includes bibliographic references (p. [241]-243) and index.
Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.