The unofficial guide to building your business in the Second Life virtual world [electronic resource] : marketing and selling your product, services, and brand in-world / Sue Martin Mahar and Jay Mahar.
Series: Safari Books Onlinec2009Description: xi, 276 p. : ill. ; 24 cmISBN:- 9780814412725
- 0814412726

Includes index.
About Second Life -- Genesis of life online -- A virtual melting pot -- Getting started -- The essentials for creating and maintaining your Second Life -- Your virtual real estate -- Creating a business plan -- Netiquette and codes of conduct -- Virtual-world business values -- Commerce -- Education and training -- Coordination and innovation -- Business strategies -- Business relationships -- Marketing -- Selling your products and services -- Networking -- Meetings -- Staffing the Metaverse -- What's to come -- The evolving Metaverse.
Electronic reproduction. Boston, Mass. : Safari Books Online, 2008 Mode of access: World Wide Web. Available to subscribing institutions. s2008 maun s