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The unofficial guide to building your business in the Second Life virtual world [electronic resource] : marketing and selling your product, services, and brand in-world / Sue Martin Mahar and Jay Mahar.

By: Contributor(s): Series: Safari Books Onlinec2009Description: xi, 276 p. : ill. ; 24 cmISBN:
  • 9780814412725
  • 0814412726
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources:
Contents:
About Second Life -- Genesis of life online -- A virtual melting pot -- Getting started -- The essentials for creating and maintaining your Second Life -- Your virtual real estate -- Creating a business plan -- Netiquette and codes of conduct -- Virtual-world business values -- Commerce -- Education and training -- Coordination and innovation -- Business strategies -- Business relationships -- Marketing -- Selling your products and services -- Networking -- Meetings -- Staffing the Metaverse -- What's to come -- The evolving Metaverse.
Item type: eBooks
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Includes index.

About Second Life -- Genesis of life online -- A virtual melting pot -- Getting started -- The essentials for creating and maintaining your Second Life -- Your virtual real estate -- Creating a business plan -- Netiquette and codes of conduct -- Virtual-world business values -- Commerce -- Education and training -- Coordination and innovation -- Business strategies -- Business relationships -- Marketing -- Selling your products and services -- Networking -- Meetings -- Staffing the Metaverse -- What's to come -- The evolving Metaverse.

Electronic reproduction. Boston, Mass. : Safari Books Online, 2008 Mode of access: World Wide Web. Available to subscribing institutions. s2008 maun s

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