Consuming modernity [electronic resource] : gendered behaviour and consumerism before the baby boom / edited by Cheryl Krasnick Warsh and Dan Malleck.
Publication details: Vancouver : UBC Press, 2013.Description: viii, 294 p. : illISBN:- 9780774824699
- 9780774824705 (e-book)
- Consumption (Economics) -- Sex differences -- History -- 20th century
- Consumption (Economics) -- Political aspects -- History -- 20th century
- Consumption (Economics) -- Political aspects -- Canada -- History -- 20th century
- Women consumers -- History -- 20th century
- Women in advertising -- History -- 20th century
- HC79.C6 C66 2013eb

Includes bibliographical references and index.
pt. 1. Consumerism as politics, practice, and ideology -- pt. 2. Consumerism and public display -- pt. 3. Modern girls -- pt. 4. Texts and ideologies of modernity and consumerism.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.