Includes index.

"While companies of all sizes increasingly say that they want innovation -- lofty CEO speeches, dedicated internal teams, and the like -- this rarely bears out in practice. In the author's experience, many such teams really do want to implement new ideas but are stymied by organizational bureaucracy and policy focused on playing it safe. It's not that companies are maliciously blocking innovative thought, but too often they are held back by the fear of failure. This book aims to help readers overcome that fearful status quo with strategies, tactics, and tools that professionals can use to implement innovations that will help them and their organizations succeed, drawing on interviews with executives and managers, case studies of firms that succeeded (or failed) to make such changes, the author's professional experience, and models derived from academic research. While The Innovation Mindset was structured around 8 innovation principles that individuals could use to drive internal change, this book will be organized around "The 5C's of Corporate Innovation" -- Customer First, Culture, Chance, Collaboration, and Change -- that apply to businesses as a whole who want to make innovation a way of working"--