The politics of sacred rhetoric [electronic resource] : absolutist appeals and political persuasion / Morgan Marietta.
Series: Studies in rhetoric and religion ; 12.Publication details: Waco, Tex. : Baylor University Press, c2012.Description: xii, 263 pISBN:- 9781602583863 (hardback : alk. paper)
- 9781602583887 (e-book)
- 322/.10973 23
- BL2525 .M358 2012eb

Includes bibliographical references and index.
Sacred rhetoric in American politics -- Values and value conflict, sacred values, and sacred rhetoric -- The reasoning effect: sacred rhetoric and deliberation -- The activation effect: sacred rhetoric and participation -- "From my cold, dead hands": sacred rhetoric and social movements -- The absolutist advantage: sacred rhetoric in the Bush era -- Sacred rhetoric from Carter to Clinton: the 1976-1996 presidential debates -- Sacred rhetoric, the 2008 campaigns, and the Democratic Party -- Conclusion: "a cure for thought and the diseases it breeds".
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.