Developing a market orientation [electronic resource] / Rohit Deshpand�e, editor.

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Publication details: Thousand Oaks, Calif. ; London : SAGE, c1999.Description: 1 online resource (vii, 320 p.) : illISBN:

9781452231426 (ebook) :

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Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.83 23

LOC classification:

HF5415.2 .D44 1999

Online resources:

Click here to access online

Summary: Defining market orientation as an organisational culture, a set of shared values and beliefs about putting the customer first in business planning, this book demonstrate its importance to strategy and tactics.

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eBooks

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Papers originally published as Marketing Science Institute working papers.

Defining market orientation as an organisational culture, a set of shared values and beliefs about putting the customer first in business planning, this book demonstrate its importance to strategy and tactics.

Specialized.

Description based on print version record.

Includes bibliographical references and index.