Strategies that win sales [electronic resource] : best practices of the world's leading organizations / Mark Marone and Seleste Lunsford.
Publication details: Chicago : Dearborn Trade Pub., 2005.Description: xxi, 249 pISBN:- 0793188601
- 658.8/02 22
- HF5438.4 .M37 2005eb
eBooks
Includes bibliographical references and index.
Challenges facing today's sales organizations -- Expanding multi-channel strategies -- Examining the deployment of sales resources -- Leveraging technologies for sales success -- Adopting a consultative selling approach -- Re-skilling the sales force -- Redefining sales management -- Creating a culture for winning sales -- Customers' demands for more: buying behaviors and attitudes -- Conclusion.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.