Marketing today's academic library [electronic resource] : a bold new approach to communicating with students / Brian Mathews.
Publication details: Chicago : American Library Association, 2009.Description: xv, 171 p. : illISBN:- 0838909841 (alk. paper)
- 9780838909843
- 9780838991541 (e-book)
- 021.7 22
- Z716.3 .M344 2009eb
eBooks
Includes bibliographical references and index.
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.