Six sigma for marketing processes [electronic resource] : an overview for marketing executives, leaders, and managers / Clyde M. Creveling, Lynne Hambleton, Burke McCarthy.
Series: Safari Books Onlinec2006Description: 340 p. : illISBN:- 013199008X

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Includes index.
Electronic reproduction. Boston, Mass. : Safari Books Online 2006. Mode of access: World Wide Web. Available to subscribing institutions. s2006 maun s