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Citizen marketers [electronic resource] : when people are the message / Ben McConnell and Jackie Huba.
Publication details: Chicago, IL : Kaplan Pub., c2006.Description: xiv, 223 pISBN:- 1419596063
- 9781419596063
- 658.8/12 22
- HF5415.5 .M1833 2006eb
eBooks
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Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.