Media economics [electronic resource] : applying economics to new and traditional media / Colin Hoskins, Stuart McFadyen, Adam Finn.

By:

Hoskins, Colin

Contributor(s):

Publication details: Thousand Oaks, Calif. ; London : SAGE, c2004.Description: 1 online resource (356 p.) : illISBN:

9781452233109 (ebook) :

Subject(s):

Mass media -- Economic aspects

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

338.4730223 23

LOC classification:

P96.E25 H67 2004

Online resources:

Click here to access online

Summary: In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change.

Item type:

eBooks

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In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change.

Specialized.

Description based on print version record.

Includes bibliographical references and index.