Includes bibliographical references and index.

Win all without fighting: capturing your market without destroying it -- Avoid strength, attack weakness: striking where they least expect it -- Deception and foreknowledge: maximizing the power of market information -- Speed and preparation: moving swiftly to overcome your competitors -- Shape your opponent: employing strategy to master the competition -- Character-based leadership: providing effective leadership in turbulent times -- Putting the art of business into practice.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2012. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.