Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research [electronic resource] / edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.
Series: Advances in culture, tourism and hospitality research ; v. 3.Publication details: Bingley, U.K. : Emerald, 2009.Description: 1 online resource (xi, 308 p.)ISBN:- 9781849506045 (electronic bk.) :
- 338.4791 22
- G155.7 .P47 2009
eBooks
Includes index.
Cultural psyche and cross-cultural research methods / Patricia Berwick -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo, Dogan Gursoy -- Morphology of a hotel tradition : the guest questionnaire / Alfred Ogle -- Brand image, equity, and sports sponsorship / David N. Bibby -- How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels / Xuan Van Tran, Arch G. Woodside -- Preface / Arch G. Woodside, Carol M. Megehee, Alfred Ogle.
Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.