Visual persuasion [electronic resource] : the role of images in advertising / Paul Messaris.

By:

Messaris, Paul

Contributor(s):

Sage eBooks

Publication details: Thousand Oaks, [Calif.] ; London : SAGE, c1997.Description: 1 online resource (xxii, 297 p.) : illISBN:

9781452233444 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

659.1042 23

LOC classification:

HF5822 .M415 1997

Online resources:

Click here to access online

Summary: With 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written.

Item type:

eBooks

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Title notes ( 4 )

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With 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written.

Specialized.

Description based on print version record.

Includes bibliographical references and index.