The fast path to corporate growth [electronic resource] : leveraging knowledge and technologies to new market applications / Marc H. Meyer.

By:

Meyer, Marc H

Contributor(s):

ebrary, Inc

Publication details: Oxford ; New York : Oxford University Press, 2007.Description: viii, 326 p. : illISBN:

9780195180862 (cloth : alk. paper)

Subject(s):

Genre/Form:

Electronic books.

DDC classification:

658.4 22

LOC classification:

HF5386 .M564 2007eb

Online resources:

Click here to access online

Contents:

IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.

Item type:

eBooks

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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.