Includes bibliographical references and index.

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In the last 30 years, the world's software industry has been developing rapidly and the landscape has also been changing dramatically. It is no longer predominately controlled by the developed countries such as the United States and the United Kingdom. This book examines the competitive and strategic issues faced by China and India through a political, economic, social, technological, environmental and legal analysis. The book reviews their competitive strengths and weaknesses and the potential risks for organisations looking to expand or invest resources in these two countries. The book also looks at the market strategies of both countries in a global context and identifies the critical success factors that have enabled China and India to gain competitive advantage in their respective markets. Importantly, the book examines the threats that these two countries pose to other countries looking to expand their presence in the global software markets. This book helps practitioners and business managers who are responsible for a firm's strategy or investment resources to grasp and understand the complexities and challenges faced by those organisations looking to expand their operations in these countries. Written from a highly knowledgeable and well-respected practitioner in the field of global strategy and software engineeringDraws on the authors wide-ranging practical experience of working with some of the worlds leading global service providers on major strategy development and service provisionProvides practical guidance to real-world problems in the global software industry.

Cover; China and India:Opportunities and Threatsfor the Global SoftwareIndustry; Copyright; Dedication; Contents; List of figures; List of tables; Acknowledgements; Preface; About the authors; 1 The global software industry; Introduction; Foreign direct investment (FDI); FDI and labour markets; FDI and market growth; FDI in China; FDI in India; Conclusions; Notes; 2 China: a PESTEL analysis; Introduction; Overview of China's software industry; China's software industry: a PESTEL analysis7; Conclusions; Notes; 3 India: a PESTEL analysis; Introduction; Overview of India's software industry.

India's software industry: a PESTEL analysis9Conclusions; Notes; 4 China versus India -- a SWOT perspective; Introduction; SWOT analysis of China's software industry; Weaknesses; SWOT analysis of India's software industry; Conclusions; Further reading; Notes; 5 Segmentation within the global software industry; Introduction; China: defining the markets; India: defining the markets; Conclusions; Notes; 6 Interrelationships in China and India's software industries; Introduction; Interrelationships and horizontal strategies of software firms; Software clusters in China and India; Conclusions.

Further readingNotes; 7 Competitive position strategy; Introduction; Competitive position strategy for the Chinese software industry; Competitive position strategy for the Indian software industry; Conclusions; Further reading; Notes; 8 Pursuing competitive strategies; Introduction; Competitive advantage; Strategic focus: the case for China; Strategic focus: the case for India; Conclusions; Notes; 9 Marketing and customer-oriented strategies; Introduction; Marketing strategy framework; Marketing and customer-oriented strategies for China and India.

China and India -- implications for the global software industryConclusions; Index.

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