Marketing to the campus crowd [electronic resource] : everything you need to know to capture the $200 billion college market / by David A. Morrison.

By: Contributor(s): Publication details: Chicago, Ill. : Dearborn Trade, c2004.Description: xx, 252 pISBN:
  • 0793186005 (6x9 hardcover)
Subject(s): Genre/Form: DDC classification:
  • 378.1/06 22
LOC classification:
  • LB2342.82 .M67 2004eb
Online resources:
Contents:
A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you!
Item type: eBooks
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Includes bibliographical references and index.

A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you!

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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